Monday 30 April 2012


1. What are Henry Jenkins’ ideas about how the media landscape is changing?
Jenkins states that there has been a transition where old media systems are making way for new media systems which of whom are controlled by many individuals. Spectatorial cultures are giving way to participatory culture. Average individuals have the power to tell their own way on the internet. We take control of the media as it improves our lives. In the past the stories made by folks were taken by the big media companies and now the individuals are taking these stories and data back and re-creating it.

2. What is ‘convergence culture’?
Convergence culture is where every image, sound and brand is exploited to as many media ways as possible t enable maximum publicity for these contents. From presenting variety of different methods from a teenage bedroom to decisions made in the via com boardroom. We are being watched by Big Brother as well as through different technologies we are in the world were through these little cell phones cameras we are in fact watching Big Brother.

3. How are Jenkins’ ideas similar to those of David Gauntlett and Michael Wesch?

4. How might we disagree with Jenkins’ utopian ideas about the media? (Answering this question may require some independent thought – be very afraid.)

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